For women craving a new way of showing up.

Guiding women toward a more intentional, aligned way of dressing.

Style should feel like you.

I’m Alayne Joy
Calgary-based Personal Stylist

I help women reconnect with themselves through what they wear. Not by chasing trends or overhauling their entire closet overnight — but by creating intentional wardrobes that reflect who they are and how they want to show up.

When your style aligns with your identity, everything shifts. Getting dressed becomes easier. Style feels natural. And instead of second-guessing, you start recognizing yourself in the mirror again.

My work is rooted in clarity, intention, and transformation. Together, we refine your personal style and build a wardrobe that supports your life — so getting dressed feels effortless, grounded, and unmistakably you.

WHO IS ALAYNE JOY

STYLE THAT FINALLY MAKES SENSE.

Most women don’t necessarily need more clothes.
They need clarity.

Clarity around what works for them.
Clarity around what feels like them.
And clarity around how to get dressed without overthinking or defaulting to the same safe choices.

This is where my work comes in.

My services are built on experience and designed to guide you through a thoughtful, intentional style process — one that connects who you are, how you live, and how you want to show up.

Together, we refine your personal style and build a wardrobe that feels aligned, functional, and effortless.

Whether you’re navigating a life shift, feeling disconnected from your closet, or simply ready for a new way of showing up, this work meets you where you are — and helps you move forward on purpose.

Explore my services

Style begins when you stop dressing for who you were — and start dressing for who you are.

Ready to level-up?

The Alayne Joy Academy is your very own Personal Stylist in your pocket, allowing you to refine, discover and build out your wardrobe & style, all from the comfort of your home and on your schedule.

The Academy

Alayne Joy is proud to partner with Not In My City.
A portion of every styling session is donated to the work they're doing to prevent, disrupt and end exploitation & human trafficking across Canada.

CLIENT LOVE:

"I did a session with Alayne and I really want to kick myself for not doing this sooner!! The effect it had on me was HUGE! A weight was lifted off my shoulders, I no longer have anxiety staring at my closet and I feel like I finally found myself again."